Prove it is the real thing. Then keep the customer.
Premium beauty is heavily counterfeited, and every unsold-through unit is a customer you never met. TrueGTIN puts a unique QR code on each unit so buyers can confirm authenticity instantly — and so every scan becomes a first-party relationship.
- No credit card required
- Welcome credit on sign-up
- Free dashboard, no subscription
Sound familiar?
- Counterfeits of your bestsellers are indistinguishable to a shopper on a marketplace listing.
- Product intended for one market keeps surfacing in another, and you cannot prove the route.
- You sell through retail and marketplaces, so you never learn who your customers are.
What changes when every unit is unique
Instant authenticity check
A buyer scans and knows. Fakes cannot reproduce a serial that has never been issued.
Grey-market evidence
Scan geography shows where units actually land, turning suspicion into something you can act on.
Loyalty on first scan
Turn the moment of unboxing into a registration, a reward or a refill prompt.
First-party customer data
Learn who scans, where and when — without depending on a retailer to tell you.
Works with the coding you already do
Whether you code cartons in-house or through a contract filler, the QR is added to the batch information already being printed. No new machine, no new supplier.
- Thermal transfer overprinters
- Continuous inkjet (CIJ)
- Thermal inkjet (TIJ)
- Print-and-apply labels
- Handheld inkjet
- Pre-printed label runs
From product to proof in six steps
No new hardware. No line rebuild. The only thing that changes is what's inside the code you already print.
- 1
Create your product
Add the product once: name, GTIN, pack size, and what a customer should see when they scan it.
- 2
Create a batch
Enter MFG, EXP, MRP and batch number, then set how many units this production run covers.
- 3
Generate unique QR codes
TrueGTIN issues one serialised code per unit and hands you a print-ready CSV or PDF.
- 4
Print on the printer you already own
Handheld inkjet, thermal, in-line coder or print-and-apply — the same file drops into what you run today.
- 5
Your customer scans
Any phone camera opens the verification page. No app, no login, nothing to download.
- 6
Verify and track
They see genuine or suspect instantly. You see every scan, location and duplicate attempt on your dashboard.
See what your customer sees
No app required. Scan this with your phone camera.
Standards and labelling
Identifiers are GS1-compliant, so the same code satisfies retail and marketplace requirements while carrying batch and ingredient transparency for regional labelling rules.
- GS1 Digital Link
- GTIN + serial (AI 01/21)
- Lot & expiry (AI 10/17)
- Exportable audit trail
Questions we get asked
Read more
Counterfeit Products: How to Protect Your Brand in 2025
Comprehensive guide to brand protection and anti-counterfeiting strategies. Learn how to detect fakes, implement authentication solutions, and take legal action to protect your brand reputation and revenue.
QR Codes & Batch Coding for Clothing Brands: Anti-Counterfeit Guide for Garment, Footwear & Fashion Manufacturers (2026)
A practical, illustrated guide for apparel and clothing manufacturers on adding QR codes to your batch coding. See why fashion is the world's most counterfeited industry, where the code goes on a garment (hang tag, care label, woven label), what to encode (style number, SKU, batch/lot, colour, size, season), how shoppers verify authenticity in one scan, how it powers the EU Digital Product Passport, plus a real hang-tag example and the mistakes to avoid.
Batch Coding on Products: Complete Guide to Lot Numbers, Regulations & Smart Patterns
Everything manufacturers, brand owners, and e-commerce sellers need to know about batch coding: regulatory requirements across food, pharma, cosmetics and medical devices, GS1 AI (10) encoding, smart batch code patterns, common mistakes to avoid, and how TrueGTIN helps you implement world-class batch traceability for free.
Put a real QR on your next run.
Create a free account, generate serialized codes for one SKU, and scan one yourself before you decide anything.
- No credit card required
- Welcome credit on sign-up
- Free dashboard, no subscription